Zhuan Tun SKP.S

Pork chop rice is one of the most common meals among Taiwanese cuisine. Having it at Beijing’s dinner table, however, can be as exotic as nibbling a Japanese meal for people in Beijing. Branding in foreign lands could therefore feel like battles of some kind of cultural transplantation war.

Culture encompasses tradition, food, lifestyle, and so on. Over the past decades, Taiwanese people have evolved a distinctive food culture that is casual and lively. By employing different materials, we’re able to exhibit the feelings of rustic tone with simplicity.

In a modern approach to cultural transplantation, we utilise the visual elements from our memories, for instance, Taiwanese old-fashioned window grilles, Hakka fabrics, neon signs, and furniture style from the 1940s and the ‘50s, namely stools, cheesy patternedlaminate and the like. Our branding strategy is to blend those visual elements in different cities and spaces.

Time is something that keeps moving forward. Hence retro design per se isn’t what we’re aiming for. It is a cutting-edge design with a strong emotional expression that introduces different people in different cities to a profound comprehension of the acceptance and recognition of cultural diversity.

Installation art has many applications in this design. While the hanging stool installation puts a fashionable jacket over the shoulders of tradition, it also invites the possibilities of transformation and innovation. The meat tenderiser installation constructing most of the interior walls is dedicated to the legacy of Taiwanese pork chop rice.

Beijing SKP-S is a luxurious mall standing right in the spotlight, a battleground of top brands where everyone wants some action. The nostalgic space is insufficient and barely convincing. With cultural symbols, there is a prospect, there is innovation. A sort of rebellion as we consolidate aged elements and modern ones. Beijing is constantly renovating. Incorporating the imagery of nostalgia,