Pork chop rice is one of the most common meals among Taiwanese cuisine. Having it at Beijing’s dinner table, however, can be as exotic as nibbling a Japanese meal for people in Beijing. Branding in foreign lands could therefore feel like battles of some kind of cultural transplantation war.
Culture encompasses tradition, food, lifestyle, and so on. Over the past decades, Taiwanese people have evolved a distinctive food culture that is casual and lively. By employing different materials, we’re able to exhibit the feelings of rustic tone with simplicity. In a modern approach to cultural transplantation, we utilise the visual elements from our memories, for instance, Taiwanese old-fashioned window grilles, Hakka fabrics, neon signs, and furniture style from the 1940s and the ‘50s, namely stools, cheesy patternedlaminate and the like. Our branding strategy is to blend those visual elements in different cities and spaces.
