MILO KTV Shanghai Store
Space fairyland with true and false overlapping
Shanghai, the world’s most fantastic city. All the latest trends and most fashionable people and things in the world converge here.
There is no lack of entertainment in Shanghai. Instead, entertainment is the most common thing found here. There are countless restaurants, pubs, and five-star hotels.
Hence, if a brand wants to enter this trial ground, it must have some very special ideas.
We intend to construct a five-star KTV entertainment complex. It is more than just a KTV; it is a social contact venue open to all people.
Just like the lobby of a five-star hotel, in the MILO KTV Shanghai Store, we turn the KTV into an innovative new commercial area by combining the functions of a dining space and a lobby space into one.
The large-scale Shanghai Store will feature neater design through such simplified elements as a folded plate ceiling and a dull-polished, metallic texture.
The slight reflection contributes to an overall low-key yet magnificent atmosphere. The human head cylinders stand at an exaggerated scale, forming the pillars of the entire space’s ambiance. The red tonality embellishes the slightly golden space, making the hierarchical relationships clearer. Stainless steel columns reflect the space in a repetitive pattern, giving the space a varying, multi-directional appearance like a kaleidoscope.
