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【About the Brand】:
We aim to use a novel spatial experience to reconnect customers with the forgotten essence of Hai Sushi—a brand that has already established a vivid and fashionable image. The Neihu store marks this turning point.
【About the Design】:
Sushi, derived from fresh catches, and these catches originate from fishing boats at sea. This time, we envision this store as a brightly lit fishing boat sailing from the sea to the land. Stepping in from the entrance, we use extensive blue and white patterned collages, employing techniques reminiscent of Katsushika Hokusai’s ukiyo-e prints to symbolize the vast sea. Moving into the heart of the space—the revolving sushi bar. Deliberately choosing pendant lights resembling oil lamps, arranged in a sequential pattern and combined under iron frames and nets, we turn the sushi bar, pendant lights, and iron frames into symbols of that brightly lit fishing boat. The fishing boat, with its own course, never lost. The direction guiding it back to port, we metaphorically associate with the original intention of Hai Sushi.
886-2 2700 7697
No. 41, Ln. 78, Sec. 1, Anhe Rd., Da’an Dist., Taipei City 106 Taiwan (R.O.C.)